Marketers live and breathe statistics on a daily basis to help them understand what’s working and what’s not.
Here’s an interesting figure: physical event attendance is down to zero percent. A challenge given that in-person events are the No. 1 demand generation tactic leveraged by most B2B brands. As a result, marketers have had to shift towards new ways to attract and engage customers.
Interestingly though, in a recent report by Demand Gen Report, while in-person events are the most successful source of demand generation tactics, webinars are not far off at 58%. How can brands make the flip to focus purely on a virtual world?
Our interview with Mark Bornstein, VP of Marketing ON24 showcases trends and best practices to transition to successful digital events.