Last updated: Making the transition to successful digital events

Making the transition to successful digital events


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Marketers live and breathe statistics on a daily basis to help them understand what’s working and what’s not.

Here’s an interesting figure: physical event attendance is down to zero percent. A challenge given that in-person events are the No. 1 demand generation tactic leveraged by most B2B brands.  As a result, marketers have had to shift towards new ways to attract and engage customers.

Interestingly though, in a recent report by Demand Gen Report, while in-person events are the most successful source of demand generation tactics, webinars are not far off at 58%.  How can brands make the flip to focus purely on a virtual world?

Our interview with Mark Bornstein, VP of Marketing ON24 showcases trends and best practices to transition to successful digital events.

Learn the trends and best practices 
to transition your digital events.
Watch now

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