Frucor Suntory is one of the leading drink manufacturers and sellers in Australasia. In an industry that’s always relied on face-to-face customer interactions, how can a manufacturer still be thriving?
Preparation, by embracing digital transformation before it became a necessity.
Customer Corner: CX, unplugged
Discover Customer Corner, a series of unplugged conversations focused on the challenges and transformations going on in the corner offices of the world, from the folks sitting at the desk.
In our first episode of the Customer Corner series, we’re learning how Frucor Suntory, one of the leading drink manufacturers and sellers in Australasia, has used their ongoing digital transformation to stay ahead during the pandemic.
Future-proofing via digital transformation
Fernando Battaglia is the Value Stream Manager at Frucor Suntory. As a value stream manager, he works with the commercial and consumer marketing teams to develop digital platforms and digital systems that support the business – and the people working in those business who interact with consumers and customers.
Nick Wood is the dedicated host of Customer Corner. Alfred Bonilla, the Head of SAP Japan for SAP Customer Experience, is the co-host for this episode.
