Food and beverage industry during COVID-19: 4 survival strategies
Bent, not broken: The food and beverage industry during COVID-19 has been stressed beyond belief, but there are ways to come out stronger.
From surging demand to fractured supply chains, 2020 tested the food industry like never before. All the upheaval put digital transformation in the food industry into hyperdrive.
Faced with challenges on all fronts, food companies stepped up their digital transformation efforts. They focused on optimizing their processes for maximum efficiency and building resiliency into their supply chains.
The goal wasn’t only to survive the pandemic challenge, but to come out stronger and ready for whatever challenge may come next.
Bent, not broken: The food and beverage industry during COVID-19 has been stressed beyond belief, but there are ways to come out stronger.
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Even if you’ve never heard of ARYZTA, millions of consumers enjoy their products – many on a daily basis. Virtually every McDonald’s hamburger, cheeseburger, or chicken sandwich is served up on an ARYZTA bun. In fact, the company actually predates McDonald’s by nearly 50 years, having been founded in Ireland in 1897. Since then the company, now headquartered in Switzerland, has grown into a leadership role in the B2B bakery marketplace.
Migrating to a true cloud solution had already been part of the plan, but the disruption sown by the pandemic made it clear that the effort should be accelerated. “With all the requirements coming in, we were feeling quite uncomfortable with the level of responsiveness we could [currently] provide,” ARYZTA’s Digital Lead, Riccardo Zisa, says.
Digitizing sales became imperative for ARYZTA. Implementing a cloud sales solution enabled it to more effectively serve customers and keep up more effectively with business requirements. Salespeople now have a holistic view of the customer that allows them be more efficient and focus on important leads and opportunities.
As Zisa explains, “We want to simplify and enhance their [e-commerce] journey on multiple devices.” You can watch the full interview below.
Key benefits of the cloud solution include:
Based in Germany, Döhler is a global producer, marketer and provider of technology-driven natural ingredients and integrated solutions for the food and beverage industry.
The company’s digital transformation goals were two-fold: drive efficiency and build competitive edge. With a customer-first focus, Döhler worked to streamline and centralize its logistics operations and provide the visibility its customers expect.
The efforts paid off. During COVID-related shutdowns, the company had visibility into affected suppliers and ports, which enabled them to quickly re-route shipments. The benefits of its digital transformation include: