Amazon may dominate the world of e-commerce, but Walmart is making huge strides, according a new study.
In its Walmart marketplace report, Jungle Scout reports that the retail giant’s e-commerce sales in the US grew 98% over the past two years. Based on a survey of 3,500 sellers in 117 countries as well as a consumer poll, the report shows that Walmart is attracting more sellers, and that selling on the marketplace is highly profitable.
“With relatively fewer sellers than other popular e-commerce platforms, fewer fees, and access to Walmart’s global supply chain logistics, Walmart’s third-party platform offers convenience and a large, loyal customer base with less congestion or competition than other e-commerce channels,” Jungle Scout said in its study.
Since it launched in 2009, the Walmart Marketplace has been steadily growing as the company makes a concerted effort to grow its e-commerce sales. Still, its share of US e-commerce sales remains much smaller than Amazon’s.
However, Walmart’s online growth is remarkable. It will be interesting to see if Walmart continues to succeed into a market dominated by Amazon.
Infographic: Walmart marketplace statistics
