Last mile delivery for the post-pandemic economy
Last mile delivery is critical for wholesale success. Learn about fulfillment options like vending kiosks that can boost customer satisfaction.
From footwear and beauty products to pet food and wine, the direct-to-consumer model has seen wild success. In seemingly every product category, there’s a DTC company trying to steal market share from established leaders by cutting out middlemen and selling directly to consumers. You can even buy a casket online.
But DTC brands today face numerous challenges. Inflation, ongoing supply chain issues, and a looming recession are making things hard for even the most successful ones.
Growth is not a goal or choice; it’s a consequence of doing the right things. Growth is not a destination, it’s a journey. Growth is not a strategy, it’s a tactic.
The real question you should be asking yourself isn’t “How do I get more customers?” but rather, “What does my business look like with 100,000 customers?”
One of the most important keys to success for a DTC company is getting distribution right from the start. Distribution channels are important, and they can be a source of competitive advantage or disadvantage.
Distribution isn’t just about selling your product; it’s about making sure customers can find your products, whether via e-commerce like an Instagram storefront or brick-and-mortar stores.
And finally, getting distribution right means making sure customers know how great your brand is–so be sure to get word out through social media and other marketing channels.
As a new DTC company, it’s tempting to discount your products in order to get people in the door. But if you discount too much, or for too long, or at the wrong time of year, you can end up losing money. If you’re not making enough money from the discounted product sales, it won’t be worth it!
A couple tips:
The last mile of delivery isn’t just about shipping costs. It’s where the rubber meets the road for your customer experience, your company, and brand.
Here’s how to make sure you get it right: Last mile delivery is critical for wholesale success. Learn about fulfillment options like vending kiosks that can boost customer satisfaction.
Technology offers an opportunity for digital transformation in today’s competitive, challenging market. It’s a tool that can help you achieve success in different areas of your business, including:
This is the future of DTC. Companies will be able to design a customer-centric experience that’s also profitable for them. It’s possible, and it doesn’t mean you have to sacrifice one for the other.