Return of the timeline: Instagram chronological feed is back
Learn how the change in Instagram functionality impacts users and offers brands the ability to optimize marketing efforts to boost engagement.
Direct-to-consumer brands are companies that sell products directly to consumers without third parties – retailers or distributors – involved in the process. The supply chain mainly consists of the brand manufacturer, marketer, and consumers.
To engage customers and grow their business, DTC marketers have come to rely on social media.
61% of DTC brands reach most of their shoppers through social media platforms like Instagram.
How can DTC companies leverage shoppable Instagram to increase customer engagement and boost sales? Let’s take a look.
What is shoppable Instagram?
Shoppable Instagram is a way of turning content generated on the platform into buying experiences. By being authentic and aesthetically pleasing, social content has the potential to improve the shopping experience and guide consumers to purchase.
Instagram is a popular platform for consumers to find new products. Brands can leverage Instagram to catch shoppers’ attention and keep them engaged with compelling content.
DTC brands can use social commerce tools to create and publish a shoppable Instagram gallery.
Build deeper, authentic connections with customers
Shoppable Instagram provides DTC brands with a whole new window of opportunity. From customer acquisition to retention and loyalty, making the content from Instagram shoppable helps them connect with customers in a way that traditional forms of engagement cannot.
With competition and costs at an all-time high, brands need strategies to help them build deeper connections with consumers while incorporating credibility in their shopping experience.
Shoppable Instagram is an excellent option, as it allows brands to reach their audience right where they are – and grow revenue.
Social commerce growth: A matter of trust
Shopping on social media platforms is expected to increase three times as fast as traditional e-commerce, but brands need to build customer trust to boost adoption.
4 ways to incorporate shoppable Instagram
Direct-to-consumer brands have a few options for integrating shoppable Instagram:
- Home page
- Product pages
- Category pages
- Checkout
Home page
Your home page tells a lot about your brand and is where first impressions are created. It plays a crucial role in whether a consumer decides to make a purchase. Integrating shoppable Instagram into your home page is a great way to develop consumer trust in your brand, provide ease of use, and win returning customers. When people come across content with your brand, they get inspired to know more about your brand.
Product pages
Your product pages must give visitors a reason to come back. Shoppers today want real-life use cases instead of staged images with models. By integrating shoppable Instagram into their purchase path, brands can showcase real, aesthetic, and evocative content to win consumers’ attention and guide them to buy.
Additionally, product pages can open up opportunities for upselling. When a brand builds trust in their product pages and keeps shoppers engaged, they can sell more.
Category pages
Integrate a shoppable Instagram gallery in category pages to increase brand awareness, provide a brief overview of what to expect with your product, and guide consumers to sales. Reviews in category pages also can help you win better rankings and increase awareness.
Checkout page
By adding shoppable posts from Instagram on the checkout page, brand marketers can reduce cart abandonment and bounce rates.
Imagine you’re a shopper about to decide against a purchase. but a video of a consumer using the product pops up on the checkout page. It could help change your mind.
Social commerce examples: The power of social influence for online selling
Social commerce is a huge opportunity for any company that sells products online. See how you can harness the power of social influencers to sell more.
Social commerce wins competitive edge
DTC brands might have seen a lot of success in the last decade, but there’s still a lot they have to do to grow sales. The competition is only growing and traditional players are catching up in the e-commerce market.
Social commerce will continue to be a great DTC strategy for building brand authenticity, winning consumer trust, and fueling growth.
