4 ways the public sector can attract Gen Z talent
Gen Z workers are expected to comprise more than 25% of the global workforce by 2025. Find out how the public sector agencies can attract them.
Government and public agencies often are seen as slow moving, resistant to change, and mired in bureaucratic red tape. But more and more agencies are defying this perception, and the trends for government in 2025 reflect this new mindset around agility.
Like their private sector counterparts, governments at all levels have been undergoing digital transformation. They’re moving systems to the cloud and automating processes by adopting new technologies like AI and robotic process automation for better efficiency and faster service delivery.
In 2025, we can expect to see this trend continue as organizations work to streamline and automate their operations for better citizen outcomes.
More than 60% of government organizations will prioritize investment in business process automation by 2026, up from 35% in 2022, according to Gartner.
As the public sector ramps up its technology investments, let’s delve into the government trends to watch in 2025.
While many governments around the world have made great strides in improving their operations and services, transformation isn’t easy – especially in the public sector where trust is critical.
The public sector struggles with tight budgets, employee retention, compliance pressures, and growing demand for services. Conflicts are growing at regional and global levels. Public agencies are on the frontlines when disaster strikes. And citizen skepticism is hard to overcome.
Clearly, public agencies have their work cut out for them in 2025.
People today have high expectations when they’re dealing with an entity, whether that’s a business or a government agency. They expect modern, accessible and convenient services, and a fast response when they need help.
This means public entities need to be available to citizens on multiple channels, including online, email, SMS, in-person, and phone. Information needs to be readily available, and service reps should provide timely, knowledgeable help. Being empathetic also goes a long way in providing the experience citizens expect—and building trust in government.
Americans rated government services last in customer service satisfaction compared to nine private sector industries in a McKinsey survey.Organizations that improve customer experience and satisfaction foster increased trust in government, lower costs, and more civic engagement, according to McKinsey research.
In 2025, improving CX will be a top government trend as organizations focus on delivering the exceptional, empathetic service their constituents demand.
89% of US federal agencies and 92% of state and local governments are committed to delivering constituent-centric services and support creating transparency and easy access to information, according to a 2024 EY study.
While the public sector has made strides in modernizing its systems and processes, it’s only scratched the surface of what artificial intelligence can do.
A US General Accountability Office report earlier this year found that federal agencies have only implemented a fraction of the AI use cases they’ve identified, but by 2026, more than 70% of government agencies will use AI to enhance human administrative decision making, according to Gartner.
Governments can gain big benefits from AI and generative AI, and there’s little time to waste. Using automation, organizations can streamline processes and boost productivity to better serve their constituents while staying within budget constraints.
For example, AI embedded into customer service applications make it possible for citizens to get simple questions answered quickly without human intervention. Employees can use virtual assistants integrated into finance, procurement and other systems to speed their work.
Public sector leaders are balancing the risks and rewards of AI. Get the lowdown on where the industry is going in this report.
As the public sector works to modernize its systems and improve operations, the need for skilled employees will be a top government trend.
In the U.S., the GAO listed federal efforts to address government-wide and agency-specific skills gaps as high risk since 2001. The Office of Personnel Management identified skills gaps in cybersecurity, human resources, and acquisition.
OPM works to help federal agencies close workforce skills gaps, but has its own issues, including a lack of data analytics skills, according to a GAO report.
Gen Z workers are expected to comprise more than 25% of the global workforce by 2025. Find out how the public sector agencies can attract them.
While focusing on closing the skills gap, organizations also will work on advancing equity, making it a top government trend in 2025. Building a diverse workforce is one way they can do that, along with providing inclusive and accessible public services and working with a broad vendor ecosystem.
“By focusing on three primary spheres of influence within government organizations—communities and society, vendor ecosystems, and the workforce—governments can advance equity within and outside their agencies.”
For example, governments are boosting equity by improving their digital services with simplified online portals and more user-friendly interfaces, they said.
The US Internal Revenue Service launched a new tool for the 2024 filing season that enabled families in 12 US states to file their taxes for free directly with the IRS.
In 2025, agility will be a top government trend as organizations work to improve their ability to respond to both anticipated and unforeseen issues around the environment, economy, public health, and other societal changes.
89% of state and local leaders say modernizing infrastructure to be more resilient to extreme weather events is important, according to the EY study. 76% said climate resilience factors into their agency’s decisions on a daily basis.
According to Gartner, growing adoption of platform-based solutions like industry clouds and low-code applications is helping government organizations more easily scale to meet citizen needs.
Technology plays a big role in building agility, but real improvement requires a broad, holistic approach.
“It’s a coordinated effort where regulatory adjustments, collaboration, and workforce innovations complement technological advancements,” Deloitte said.
Shedding the sluggish stereotype isn’t easy for those in the public sector. But many organizations are proving change is possible.
For example:
When it comes to transformation the government sector, the stakes are high. Citizens and communities depend on public entities for so much. Government leaders have the power to create a better future for all.