Ajith Sankaran has more than 15 years of experience in market research and business consulting, and he leads Blueocean Market Intelligence’s business unit. Previously, he was the Head of Software and Services Research at IDC and a Senior Consultant with Deloitte. Ajith has Bachelor of Technology in Mechanical Engineering and an MBA in Marketing. He is a Certified Management Consultant (CMC), a certification awarded by the Institute of Management Consultants, India, and a member of International Council of Management Consulting Institutes (ICMCI).