Alex Atzberger


SAP Customer Experience

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Alex Atzberger was appointed President of SAP Customer Experience in January, 2018. At SAP Hybris, Alex oversees strategy, operations, marketing, and product and engineering for SAP’s CRM, customer engagement and commerce business. Alex has expressed ambitions to significantly accelerate SAP Customer Experience’s cloud revenue during his tenure.

For three years before joining SAP Customer Experience, Alex was President of SAP Ariba, the world’s largest, most global business network. Under his leadership, the business more than doubled in size and the brand became synonymous with Alex’s vision to #MakeProcurementAwesome, a rallying cry that united customers, partners, suppliers and employees around a single vision.

Shortly after joining SAP in 2005, Alex was hand-picked by CEO Bill McDermott to be his Chief of Staff. In this capacity, Alex handled all operations of the CEO office and carried responsibility for the governance of SAP’s Executive Board. By 2011, he relocated to Shanghai to lead a board-sponsored initiative to invest in fast growth markets, driving all investments and strategy to grow SAP’s business in China, the Middle East, and Russia. In addition, Alex successfully led SAP’s Markets Strategy, Competitive and Market Intelligence and Global Pricing organization to help shape SAP’s 2015 strategy. A 13-year veteran of SAP, Alex began his career at McKinsey.

Over the course of his career Alex has developed a passion for customer empathy, turning skeptics into champions for change.

His international background has predestined him to be a believer in diversity and the benefits of global business. He holds an MBA from Harvard Business School and a Bachelor of Science in Finance and International Business from New York University’s Leonard Stern School of Business. In 2013, Alex was selected as a Young Global Leader by the World Economic Forum.

He lives with his wife and dogs in New York City.

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