Amy Hatch

CX Content Lead


Amy Hatch is the Customer Experience content lead for SAP, as well as the founder of Quirx Collective LLC. She creates and executes human-centric content-led marketing strategies for global brands.

Amy is a seasoned print and digital journalist and content marketer, with more than 25 years of experience. She has worked with brands including Xerox, Allstate, Johnson & Johnson, Meredith Corp. and more. Her writing has appeared on The Huffington Post, AOL, SheKnows and BabyCenter, and she has appeared on Fox News, the NBC Nightly News, and The Today Show.

Amy holds a bachelor’s of science in print journalism from Boston University.

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