Andrea Rus

Head of Go-to-Market (GTM), SAP Customer Data Cloud


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As a seasoned enterprise software sales and marketing executive, Andrea brings over 20 years of experience in successfully leading clients through their digital transformation journeys. Andrea joined Gigya, which was later acquired by SAP and is currently known as the SAP Customer Data Cloud, in 2014. Prior to his promotion to the head of global GTM team, Andrea has led the EMEA South Sales team, growing SAP Customer Data Cloud presence and revenue in the region, by working as a trusted Identity and Privacy advisor with clients and partners.

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