Before taking over as general manager for SAP Customer Data Cloud in 2019, Ben was responsible for Gigya Incorporated’s sales and sales engineering function worldwide. Having spent 4 years in the UK building out the international offices and driving go-to-market strategies for Gigya, Ben relocated to the US. He has over 20 years of sales and sales management experience in the software industry mainly focused on marketing and data related technologies. Ben holds an MBA from Henley Business School.