As Chief Architect of Brick Meets Click, Bill analyzes the forces driving change in food and grocery retailing, from online grocery to new formats and hard discounters. His focus is on providing practical guidance that helps organizations to successfully navigate the changing retail ecosystem and leverage disruptive business innovations.

Early in his career he founded Willard Bishop, where he led major studies on a wide variety of topics including new store formats, pricing strategies, activity-based costing, and loyalty marketing. He moved on in 2011 to co-found Brick Meets Click.

Bill earned a PhD in Agricultural Economics and Marketing from Cornell University. He has taught Marketing Channels at Northwestern University’s Kellogg School of Management, and also served on the Boards for Raley’s Fine Foods and The Food Institute.