Christine Crandell


New Business Strategies

With more than 25 years of marketing and leadership experience, Christine Crandell, President at New Business Strategies, is a recognized B2B thought leader, advisor, speaker and author on enterprise marketing strategy and customer experience.

She is a frequent speaker and widely published in BusinessWeek, B2B Marketing, Investor Business Daily,,, and a blogger for Huffington Post, Forbes, CustomerTHINK and CMSWire. Speaking at over thirty conferences, Christine shares her experience and insights on customer experience, enterprise technology, sales and marketing alignment and business strategy. Christine’s approach to marketing and strategy has led to recognition in 2014 as one of the top 50 influential people in Sales by SLMA, 2013 by MarketingProfs as one of three “B2B Luminary” finalists, 2012 as one of the top twenty women in Sales and Marketing by the SLMA and one of the top 15 leaders in social selling, and in 2010 one of Silicon Valley’s Most Influential Women by the Silicon Valley/San Jose Business Journal.

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