Dan Tranter

Vice President of Customer Data Management

SAP Customer Experience

An expert in the field of Data-Driven Customer Experience with a background in social data and customer data management, Dan has worked within the Brand, Agency and Vendor realms. That’s given him unique access into the insights and challenges organizations face when trying to meet their customers where they are. Daniel is a firm believer that CDP is revolutionizing CRM by truly putting customers at the center of all business processes.

Articles by Dan: