David Koenig

Industry Principal, Industrial Machinery & Components and Wholesale Distribution

SAP Customer Experience

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David has worked nearly 20 years in the delivery of customer-focused product solutions in the B2C and B2B domains.  David currently works with manufacturers and wholesale distributors in closing their “experience gap” between what company leadership believes they are delivering and what customers are actually seeing in their interactions.

David started his career as an embedded software engineer for Motorola’s Cellular Infrastructure Group (now Nokia Networks).  He grew his career by moving over to more consumer-focused products in various domains as a technical marketer and eventually a product manager in Motorola’s cellular handset group (now Motorola Mobility).  From there, David moved to roles more focused in online commerce – first on the technology definition and delivery side of a digital media agency and then as a digital product manager at W.W. Grainger, Inc. where he learned about wholesale distribution and saw first-hand how B2B companies focused on the right outcomes can exceed their customer’s expectations.

David joined SAP Customer Experience in 2017 as an Industry Principal for Industrial Machinery and Components eventually adding the Wholesale Distribution domain to his responsibility.  David has a BS in Computer Science from Purdue University and an MS from Northwestern University in Product Design and Development.

David’s interests lie in finding better ways of leveraging technology to make people’s lives simple and sustainable.  In his free time, David loves to work with electronics, boats, and motorcycles, sail on Lake Michigan, and travel with equal enthusiasm in the built and natural worlds.

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