Fred Soller

Vice President, South Market Unit, Customer Experience Line of Business


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Fred has over 20 years of Sales, and Sales Management experience in High Technology. He has been a catalyst for successful Marketing and Business Development initiatives, including building and reorganizing organizations for sustained growth.

Currently, Fred leads the South Market Unit for the Customer Experience Line of Business within SAP, responsible for all Demand Chain applications; Commerce to Marketing to CRM. Under his guidance, the South Market Unit became the top performing region globally and experienced triple digit revenue growth year over year, from 2016 to present. Additionally, Fred has been instrumental in delivering new highs in Leadership Trust, Employee Engagement, and Business Health Culture Index to the business.

Prior to the South MU, Fred ran the Strategic Industries Business Unit, including the Retail, Financial Services, and Regulated Industries. During his tenure, he helped drive double digit growth, secure key wins in emerging industries, and navigate the shift from on premise to cloud first strategy.

Previous to joining SAP, Fred held several global Sales and Leadership positions within Enterprise Technology providers like Oracle, Intradiem, and IKON.

Fred earned a B.S in Accounting from Clemson University, and currently lives in Alpharetta, Georgia with his wife Kimberly, and daughters, Ashlynd and Austin. He is actively involved in the community as a Board Member of The Kyle Pease Foundation, a youth coach with Mount Pisgah Christian School, and a volunteer with The High Tech Ministries and Camp Sunshine organizations.

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