Gabriel Smith has 20 years in experience in Quote to Cash, CPQ, and Price Optimization. After attending UC Berkeley, he started his career on the CPQ team at Cisco, where he played a lead role in implementing and enhancing one of the first packaged CPQ software solutions and managed many of the channel incentive programs. He then worked for a first-generation Price Optimization software company in consulting, product management and sales. In 2015, Gabriel started the US entity for Pricefx and currently serves their Chief Evangelist. Gabriel has worked with leading companies like Avery Dennison, 3M, CertainTeed, Emerson, IBM, Iron Mountain, Praxair, Seagate, Sonoco, helping them to turn pricing opportunities into realized profit.