Garth Hoff
Director, Industry Strategy
Garth Hoff is Director, Industry Strategy at Pricefx. He has 15+ years of experience as Director of Pricing Strategy as well as progressive leadership roles in the price management, optimization, and CPQ software space. This provides Garth with a unique and valuable point of view on how companies in the Energy and Natural Resources, Discrete, Consumer, and Services industries can effectively engage in digital transformation projects. He helps companies reimagine processes and use technology to achieve improved customer experience and drive profitable growth.
Garth has worked in B2B, B2C, subscription services, and e-commerce at companies including Pricefx, Ascend Performance Materials, IHS Markit S&P Global, PROS, Orbitz.com, and United Airlines. Garth earned his BS Business from Trinity University and MBA from the Thunderbird School of Global Management at Arizona State University.