Gita leads Astound Commerce’s Consulting practice and has more than 20 years of retail experience with the last 15 years focused on digital and e-commerce. 

She has worked in various roles with some of the UK’s well known retailers, including House of Fraser, Debenhams and Selfridges as well as global brands such as Michael Kor,s where she led the digital expansion into Europe. She has worked with two start-ups within the Middle East to guide and define a brand new ecommerce proposition, and deliver their digital strategy and vision, and to consider and deliver the wider set up of an ecommerce operation from Studio Management through to Customer Service and Fulfilment in addition to the technology to support this. 

Since joining Astound, Gita has played a significant role in outlining and shaping its Consulting offering, growing the team and extending the services at Astound to put consulting at the heart of all its engagements.