Hanieh is a Data Scientist for Context Driven Service (CDS) in SAP. Context-Driven Services solution provides real-time customer experience personalization for SAP Commerce. Context-Driven Services is a cloud-native system that provides APIs and function-based extension points for customization. The system captures and analyzes contextual and behavioral data across each customer’s commerce journey, fueling business features for creating individualized customer experiences. This drives conversion, raises order value and increases customer satisfaction and loyalty. She holds a PhD in Computer engineering from the Concordia University, Montreal, Canada. During her PhD, Hanieh developed a novel machine learning-based auto-scaling process that covers the technique of learning multiple metrics for cloud auto-scaling decision.