John Bruno is Vice President of Commerce Strategy at PROS and an industry thought leader in the areas digital transformation, digital experience, and eCommerce. Prior to joining PROS, he was the head of product for Elastic Path Software, a Vancouver based SaaS eCommerce platform, where he was responsible for product management, engineering, and user experience. Before Elastic Path, John led the eCommerce research practice, specializing in B2B eCommerce, at Forrester Research. There he authored definitive works including the B2B eCommerce Playbook and the Forrester Waves on B2B and B2C eCommerce Suites. He has spoken and written widely, with expertise featured in Wall Street Journal, Adweek, Forbes, Business Insider and more.