Jorge Barón

VP SAP Customer Experience LAC

SAP Customer Experience

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Jorge Barón is currently VP of SAP Customer Experience for Latin America and is responsible for the positioning, strategy and commercial execution of the Customer Engagement & Commerce solutions.

He has more than 20 years of business solutions sales experience for different global companies in the telecommunications industries and technology, leading numerous teams of sales professionals, designing market strategies and having a successful career achieving high levels of business growth.

His strategic thinking and customer orientation facilitate the advice to companies from very diverse industries in their strategies aimed at interacting with customers and sales representatives to simplify the processes from start to finish.

Jorge has a Bachelor of Science degree from the Universidad de Altos Estudios en Ciencias Exactas and a Master’s Degree in Business Administration from the CEMA University, in Argentina.

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