Kerstin Köder

Head of Marketing, EMEA


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Kerstin Köder is the Head of Marketing for Europe, Middle East and Africa at SAP. During her leadership, SAP was named the most valuable brand in Germany by BrandZ™ for the fifth time in a row ranked as third most valuable brand in Europe.

Kerstin has more than 20 years expertise in marketing and is focusing on the collaboration between marketing and sales, the orchestration of the end-to-end customer experience, the impact of marketing on top- and bottom-line (ROI), data-driven, analytical marketing, and the topic of sustainability in marketing.

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