Kristen Hands

Senior Director, Demand Generation

SAP Customer Experience

Kristen Hands has been with SAP Hybris since the SAP acquisition back in 2013 and is currently leading the North America Demand Generation Business Development team. The Demand Generation Business Development team is responsible for driving new customer engagements and supports over 75+ Account Executives in the field.  Her team supports the AE’s with all aspects of their demand generation plans from driving to customers to events, posting and engaging via social selling and connecting with our customers through video story-telling to drive new engagements.

Kristen has two children and is based in San Diego, CA. She spends her free time attending her kids many activities from theatre, football, swim and water polo. You can find her on LinkedIn where she is very busy with social selling, or view her digital business card on YouTube.


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