Lihi Pinto-Fryman

Co-Founder and CRO


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Lihi is the Co-founder and Chief Revenue Officer at Syte, the leader in Visual AI for Retail. Lihi has over 15 years of experience in entrepreneurship, finance, and investment banking. At Syte, Lihi leads the Marketing, Sales and Customer Success teams.

Under her leadership, Syte has ascended to the top 1% of SaaS companies in terms of revenue growth. Lihi is an experienced speaker and thought  leader in the retail-tech industry, speaking at conferences such as Shoptalk, and interviewing for publications such as TechCrunch, Hubspot and more. Before Syte, Lihi was VP of Private Banking at Bank Leumi (UK).

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