Lisa develops suitable strategy, messaging, and positioning to support respective business and pipeline objectives for executing and managing campaigns.

She’s skilled at identifying frameworks to drive sales pipeline across various channels, such as paid advertisements, nurture, outbound sales campaigns, 3rd party sponsorships, and webinars to achieve desired campaign goals. Lisa also excels at overseeing and coordinating marketing campaign calendars, and identifying resources needed to ensure operational alignment and efficiency.

A great collaborator, Lisa works closely with designated stakeholders, (sales, digital ads, partners, content teams, product marketing etc) in the development and repurposing of content and creative assets needed for campaigns.

A recognized thought leader and evangelist, she’s great at influencing internal solution innovations, core marketing strategies, and external company perception.