Maria Morais is the industry principal for consumer industries at SAP Customer Experience Centre Of Excellence.

With over 10 years of experience as trusted advisor for retailers, consumer goods and wholesalers in business and digital transformation topics, Maria delivers business cases and customer experience adoption roadmaps underpinned by commercial growth and market expansion.

Over the course of her career Maria has developed a passion for innovation and agile groups to champion change in organizations. At SAP she leads the Customer Experience Fashion & Luxury Community.

Her international background and interest in purpose driven businesses continues to inspire her to achieve more, better and faster for all the clients and partners in the global SAP ecosystem.