Peter is a senior professional with operational and cross-functional experience, specializing in Customer Experience, innovation, digital transformation, business & IT alignment and change management in global, large and complex organizations.

With 25 years of experience in the manufacturing area, Peter supports companies in their journey to realizing lasting real-life Customer Experience improvements and the associated competitive edge and customer loyalty improvements. Prior to his role current role at SAP, Peter held the role of Head of Customer Experience at ABB, and is a certified Customer Experience Professional (CCXP) and frequent speaker at conferences.