Roderick Jefferson

Senior executive

Roderick Jefferson is a Senior Executive with 20+ years of sales enablement leadership experience. As a practitioner and keynote speaker in sales enablement, he understands how to create bridges between internal organizations to empower sales to exceed expectations.

Roderick is the author of the Amazon bestselling book, Sales Enablement 3.0: The Blueprint to Sales Enablement Excellence. He’s currently an Executive-in-Residence with VentureScale and one of the founding members of the Sales Enablement Society. Roderick is also a member of several Advisory Boards, including Capella University,, Sales for the Culture, and Selleration Inc.

He’s held a variety of executive leadership, sales, sales enablement, operations, and customer experience roles at Magnit, Netskope, Roderick Jefferson & Associates, Marketo, Oracle Marketing Cloud,, 3PAR, Business Objects, NetApp, PayPal, Siebel Systems, and AT&T.

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