Sebastien Trahan

Director, Automotive Industry


Sebastien has been focusing on Customer Experience for over 20 years, during which he has been assisting organizations to adopt and expand Direct to Consumer transformational initiatives in different industries like travel, transportation, and entertainment.

Sebastien has been with SAP since 2015 and recently joined the Automotive Industry Business Unit in 2021, where he’s assisting various actors of the industry with their customer experience management programs.

Articles by Sebastien:

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