Sian Smith

Senior Vice President Marketing

SAP

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Sian Smith is an experienced, energetic and passionate marketing leader and general manager with 20 years senior management experience and successful track record leading international teams. Known for strong leadership blending both strategic and practical thinking into clear, results oriented operational plans. Specialities include marketing strategy, brand development, channel marketing, demand generation, digital, social and mobile programs, stakeholder alignment, people development and managing transformation and change.

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