Sin has more than 15 years of experience in the digital media industry and technology sector in marketing, advertising, project management, business development, thought leadership and as an editor. She started her career in the digital advertising industry with various positions, built up the German branch of an international advertising company and worked as contributing editor for the German advertising magazine Adzine.

Sin joined SAP in 2015, initially in business development before moving to supply chain – thought leadership and awareness.