Tiran Avdar
Global Director, Industry Advisory
SAP Consumer Product Industry Business Unit
Tiran is a seasoned expert with nearly 20 years of experience in sales and promotional strategy for the Consumer Products industry. He has worked with leading global brands to drive digital transformation across sales and distribution areas in both developed and emerging markets. His deep expertise spans end-to-end order-to-cash and promote-to-cash processes, including field sales management, order management, pricing and promotions, store execution, DSD, and distributor operations. Tiran has successfully supported clients across all routes to market, helping organizations optimize commercial performance and execution at scale.