Marketing Director, Australia and New Zealand
Customer Experiences is all the rage in the Marketing community at the moment. But what does it really entail to deliver these experiences, as seamlessly, contextually and vibrant as today’s customers expect them to be? It takes more than a CRM system. It takes an approach to customer technology that goes beyond that; but also one that goes beyond the technology itself. It reaches into the core of how a business is set up and how success is measured and pursued.
Veronika is an enthusiastic and experienced marketing professional at SAP Hybris, helping customers put their customer Experience strategies into action.