Vivek Bapat

Senior Vice President, Purpose and Brand Experience


Vivek is SVP, Purpose and Brand Experience at SAP. He leads the Purpose and Brand Experience Team, to unify, simplify, and amplify SAP’s global initiatives around SAP’ Purpose to deliver unique, differentiated brand experiences that inspire and engage customers and consumers in line with SAP’s top 10 Brand Ambition.

By combining a General Manager mindset with end to end marketing and communications expertise, Vivek works with internal and external C-Suite and Executive leaders to advance SAP’s brand position, create new market opportunities and lead global digital transformation and execution.

Vivek is a global thought leader on topics of Marketing, personal growth, organizational effectiveness and leadership. His groundbreaking ideas and articles have been published frequently in Harvard Business Review. He has also appeared in several globally respected journals and media channels including MIT Technology Review, Financial Times, CBS News, CNBC, ABC, Fox Business, Forbes, Business Insider, VICE, Fast Company, Huffington Post, and World Economic Forum. A contributor to 13 technology patents, he is also a co-author of two business books in Supply Chain and Customer Experience. An alumnus of University of Pune, Robert Morris University, Clemson University, Harvard Business School, his personal mission is to inspire individuals to discover, believe in, and achieve their fullest potential.

Articles by Vivek:

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