Werner Baumbach

Director of Strategic Customer Engagements, IBU Wholesale Distribution


Werner is head of strategic customer engagements for the Wholesale Distribution industry with SAP.

Over his 20+ year career with SAP, Werner has held a variety of incremental roles supporting Asia Pacific and Europe go-to-market strategies in addition to field enablement for wholesale distribution and retail.

He’s passionate about innovation and finding new technologies and trends within the industry, acting as a true digital transformation ambassador for SAP’s wholesale distribution clients.


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