Last updated: SAP and hybris to empower customer interactions and help companies sell through every channel and touchpoint

SAP and hybris to empower customer interactions and help companies sell through every channel and touchpoint


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WALLDORF, Germany and ZUG, Switzerland — Aug. 1, 2013 —SAP AG (NYSE: SAP) and hybris today announced that SAP has completed the acquisition of hybris, a rapidly growing and widely recognized leader in commerce technology. With this transaction, SAP is investing in the future of commerce and customer engagement, helping to enable businesses to deliver relevant, contextual and consistent experiences for customers across all their digitally-enabled interactions. The two companies plan to combine the agile omni-channel commerce solutions of hybris with robust enterprise technology and industry leading in-memory, cloud and mobile innovations from SAP to help facilitate new levels of customer insight and engagement.

“SAP and hybris will deliver the next-generation customer experience for businesses and consumers in a world where digital and physical converge seamlessly,” said Bill McDermott and Jim Hagemann Snabe, co-CEOs, SAP AG. “With the addition of the hybris commerce platform, we intend to help enterprises achieve unprecedented intimacy with customers in real time and across all devices, delivery channels and touchpoints.”

The commerce imperative

In a recent global survey by Bloomberg Businessweek Research Services (BBRS), senior business executives identified the growing need to engage customers however and wherever they choose to deliver “a contextualized and personalized experience, enriched with information gathered in real time, and consistent across all channels—mobile, social, the Web and bricks-and-mortar.” hybris’ Commerce Suite is an open, extensible omni-channel platform, with state-of-the-art product content management and unified commerce processes designed to give a business a single view of its customers, products and orders, and its customers a single view of the business.

“We use hybris and SAP and have already leveraged the robust technology from both to drive the kind of differentiated customer experiences required to stay relevant and grow our business,” said Sven Blumenstiel, CIO, Sonova.

“Today’s customer demands a channel-agnostic experience from us, and the stakes are only increasing,” said Ole Vogt, senior product manager, Interactive Marketing, Phonak. “We expect that hybris and SAP together can bring the innovation we knowwe need in our global markets, continue to adapt and gain market share into the future.”

SAP and hybris to deliver customer engagement innovation

The rules of engagement have changed and customers are in control. Modern businesses need systems that can predict and adapt in real time to customers wherever and however they engage. hybris expands SAP® solutions that address customer engagement comprehensively across marketing, sales, service and commerce. As part of SAP, hybris is expected to take advantage of mobile, cloud and big data innovations from the company while continuing to drive forward the most modern, agile commerce platform in the market today.

“The power of SAP will enable hybris to continue to advance our already industry leading commerce solutions,” said Ariel Lüdi, CEO of hybris, and Carsten Thoma, president and co-founder of hybris. “We will accelerate our vision, supporting our customers’ transformations from channel-centric to omni-channel businesses. This crosses all customer interactions, business models and industries. With hybris and SAP powering modern businesses, customers are expected to interact with them seamlessly and in real time, whether in person or via devices, and without regard to channel or location.”

hybris will operate as an independent business unit under its existing leadership and will continue its commerce technology leadership for both SAP and non-SAP customers and will be known as “hybris, an SAP company.”

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