One thing about the future of commerce is abundantly clear—mobile is a huge player when it comes to capturing not only eyeballs but also conversions. According to Adobe’s recent State of Mobile Benchmark, mobile is exploding and it comes in all shapes, sizes and uses. Did you know that in the U.K., tablets are driving 65 percent more traffic to websites than smartphones do? That means a one-size-fits-all approach won’t do.
We’re of the mind that it’s smart to build a website designed to meet every customer’s expectation on every device, but that might not be true for every brand. This interesting infographic from Monetate offers some key questions to ask of your tech team before you go ahead and jump aboard the responsive web design train.