Last updated: How we use the internet: Real-time entertainment, video reign supreme

How we use the internet: Real-time entertainment, video reign supreme


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The Global Internet Phenomena Report: 2H 2013 from Sandvine reveals that we spend most of our time online looking to be entertained.

The report shines a light on fixed and mobile data networks from all over the globe and shows that streaming video and audio make up the majority of traffic on all the networks that Sandvine examined. In North America, Netflix and YouTube are the leaders of the pack, accounting for the majority of downstream Internet traffic during peak periods.

YouTube also dominates mobile, and, according Sandvine, is the No. 1 source of downstream traffic on fixed and mobile-access networks. For those of you doing the math at home, that makes Google’s video service the top source of online traffic in the entire world.

The data proves that marketers may be missing out on one of the most powerful global content channels of our time.

Brands like Zappos understand the power of the moving image, and have already implemented video for many of their products, giving customers the opportunity to see goods in full, living and breathing color.

We predict that, more and more, video will replace product photos and that mobile sites will also embrace video content as a feasible replacement for static images.

Fast, flexible e-commerce
is just a few clicks away

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