Email marketing is here to stay, that much we know for sure. But how is it changing? Mobile may be the single biggest disruptor for email marketing and companies that don’t ensure their campaigns are responsive will lose subscribers.
The infographic below explores how consumers with smartphones and other mobile devices can make or break your email-marketing efforts:
- Only 2 percent of companies have have an advanced mobile email marketing strategy
- There has been a 40 percent increase in the number of emails being opened on smartphones and a 72 percent increase in emails opened on tablets.
- If an email doesn’t “look good” on their mobile device, 29 percent of consumers will delete it and half will unsubscribe completely.
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Source: Email Marketing is Changing