Mobile masterpiece: Creating omnichannel retail and stand-out CX
Mobile retail is a huge revenue and growth opportunity for brands that do it right. Here's how one retailer boosted profits with mobile-first CX.
It should come as no surprise that Mother’s Day is the third-largest retail holiday in the United States. The gift possibilities are endless – flowers, jewelry, apparel, and other special mementos.
But how does one choose a gift for the most important woman in your life?
Engage your Mother’s Day shoppers and increase sales
According to market research, consumers today shop for Mother’s Day gifts in much the same way they make other purchase decisions – often online and influenced by members of their community. Given this reality, how can retailers engage customers and make it easy and painless to purchase the perfect gift for the perfect mom?
Internet Retailer research holds that Mother’s Day online sales typically increase by 15% year over year. In 2015, this translated into a total of $21.2 billion in consumer spending.
As an online retailer, how can you ensure that your company is ready to handle these sales and provide an exemplary customer experience for this deeply emotional holiday? Are your customer engagement activities occurring in tandem with the buying process?
The unrivaled power of peer recommendations
Peer recommendations loom large in prospective buyers’ purchasing decisions.
In fact, according to a recent survey commissioned by SAP, Forrester Research found that 67% of customers most trust product recommendations from their friends and family – compared to 55% who most trust company experts.
Successful customer engagement taps into these emotional connections and behaviors that power the buyer’s journey by:
- Enhancing product catalogs with peer recommendations and community content
- Increasing site traffic by optimizing content for search and sharing content in social networks
- Offering relevant, credible content to instill customers’ buying confidence
- Establishing strong customer relationships to inspire loyal evangelists
The human element: Employees offer the best boost for brands
As the heart and soul of your organization, employees can have an enormous positive impact on the customer experience and brand perception. Here’s how.
Integrate useful community content into your e-commerce store
What if you could dramatically increase your online sales by bringing together everything customers are looking for – reviews, community engagement, and product information – directly into your e-commerce site?
