The future of work after COVID demands that employers rethink their approach to the employee experience, as The Great Resignation proves.
What are the trends and opportunities shaping the future of the automotive world? Experts agree that one of the biggest issues automotive makers need to be aware of is connected car challenges.
So how does the industry go about transforming itself in the era of the connected car? Let’s review.
Employment: Disruption in the auto industry
Hidden in plain sight are forward-thinking companies that are desperate for talent, and so they’re now recruiting in non-traditional ways. As the disruption in the automotive industry continues, automakers are developing new lines of business.
From smart city platforms and bike sharing to vehicle subscriptions and autonomous last mile delivery, the talent needed to lead and develop these lines of business is not something traditionally found inside an automaker. The changing workforce – a disruption of its own – has a responsibility to make these disruptive ideas a reality.
Companies already strapped for talent are faced with significant challenges along the way when it comes to engaging – and meeting the needs – of today’s auto owner.
Big data, big problem
As complexity increases in vehicles, especially autonomous vehicles, the amount of data available is mind blowing. Recently BMW stated that a single vehicle on their autonomous platform creates 16–40 Terabytes of data per day!
For reference, 1 Terabyte of data equates to 250 million pages printed both sides, over 10 miles high.
Engineers must now determine how much of that data is critical (needing to be available on board the vehicle) and how much of it can be offloaded to the cloud.
The key to building lasting customer relationships? Learn how to unlock real-time customer insights and pain points based on data with a CDP.
5G — The next generation, but are automakers ready?
Is 5G the answer to the growing data demands of the industry? According to Quallcomm, 5G specific automotive applications will be market ready in 2019. Automakers plan to integrate this technology in 2021–2 years faster than their transition from 3G to 4G.
This is promising, but unique connected car challenges exist. Engineers must develop ways to install broadband modems into the ceiling of a vehicle that could be subjected to -20 degrees in a Michigan winter, or 120 degrees in the desert of Arizona.
5G data may be the answer, but the cost of transmitting this data is significant. This goes against the grain of traditional automotive, built on cost saving.
To help overcome these obstacles, the 5G Automotive Associate (5GAA) was created in 2016. 5GAA is global, cross-industry organization of companies from the automotive, technology, and telecommunications industries, all working together to develop end-to-end solutions for future mobility and transportation services.
5G wireless technology will impact the way we live and work. 5G promises to boost customer experience in both the B2C and B2B worlds.
Privacy, please: Data is required to solve connected car challenges, but consumers are hesitant to hand it over
As SAE WCX18 wrapped up, Mark Zuckerburg sat in front of Congress fielding questions on cyber security and data privacy. These same challenges are staring the automotive industry in the face.
Large amounts of data are being produced by drivers every day. From dongles installed in a vehicle for insurance purposes to cities monitoring traffic patterns, personal information is being collected at a rate unlike any in history.
But who owns this data? How secure is this data?
How will the automotive industry use this data in the future?
Brands need to find ways to stay ahead of the wave of ongoing legislation, new rules, and compliance requirements. That includes these three moves:
The connected car challenge: Innovators stepping up
Despite the challenges noted above; one automotive startup has a plan. The first ever Connected Vehicle Challenge on the Connect2Car Campus debuted in Detroit, bringing together finalists from all over the world to impress judges with their creative ideas around the future of mobility. Hundreds of universities, individuals, and small companies submitted ideas and the top five were given twenty minutes to convince a panel of automotive experts they should take home the $10,000 first prize.
Israeli startup, Safemode (safemode.co), took home first prize with their idea to develop risk scores for every driver using Artificial Intelligence and Big Data. These driver specific profiles would allow autonomous vehicles to make risk based decisions when interacting within the mixed human and autonomous vehicle ecosystem.
Electric cars built from scratch to use new technologies take the automotive industry to the next level. The connected car can self-diagnose problems and download software fixes or updates.
Secure platforms drive the future
With new business models presenting themselves nearly every quarter, automotive companies are creating entire departments reporting to the highest level to monetize these opportunities. These opportunities will only be successful if data quality and security are on the forefront. This challenges the very fabric of how automotive manufactures views their product.
The architecture of an automobile has never been based on security. As the industry changes its mindset to adopt security first, engineers will shape the way you and I interact with the world.
Welcome to disruption.
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This post first appeared on SAP Innovation Spotlight, and is republished here with permission.