What is e-commerce in 2023? Definition, benefits, examples
Learn all about the benefits of e-commerce and see examples of the best e-commerce sites out there.
What is digital commerce in the era of CX?
Defining digital commerce today looks very different than it did even a few years ago – there are many more steps and considerations that must be factored into the definition, and you cannot properly explain it without all of them.
That being said, let’s define digital commerce.
In its’ most simple definition, digital commerce provides the ability for consumers to buy services and products online, without having to speak to or contact anyone – it is an end-to-end process of selling goods and services through digital channels.
And as we know, within a few clicks of the mouse, nearly anything you want can be delivered to your doorstep.
Modern commerce encompasses all of the touchpoints and processes throughout the entire consumer journey. This means that all of the tools, processes, and technologies used to create the online offer are critical to the overall definition.
Learn all about the benefits of e-commerce and see examples of the best e-commerce sites out there.
Of course, anyone selling their goods via e-commerce must remember that all content and processes must be optimized for all forms of digital engagement, including SEO, UX, mobile/smartphones, desktops, tablets, etc.
Actually talking on the phone...not so much. But consumers are choosing mobile commerce for more than half of their e-commerce purchases today - and that number only looks to get bigger. See the trends behind the rise of m-commerce.
In a recent report from Gartner, some interesting predictions for the world of digital commerce by 2023 emerged. Among them:
This last point seems particularly relevant, both to nascent vendors and more venerable large players alike. The message? Innovate or go home.
In a hyper-competitive landscape, the elements of e-commerce success must be foundational to any business – B2C or B2B.
While the frameworks of all digital commerce platforms have many things in common, the key element that defines a leader is the ability to continuously offer new and ground-breaking features that will help clients consistently construct the process around the customer experience.
The landscape of commerce has shifted radically in the past couple of years, both in reaction to and as a result of game-changing new technologies being employed to automate previously manual processes, or to enable brand new abilities.
First, there’s the move to cloud-based, headless-first digital commerce platforms. They have enabled the front-end online storefront or in-app customer interface to be decoupled from the back-end commerce core, opening up a world of flexibility for a business’ partner ecosystem.
Headless commerce can also be extended into physical stores in the form of “endless aisle” capabilities, where in-store stock can be offset with quick-turnaround warehouse inventory on-the-spot, minimizing lost sales from stock shortages.
Or, consider the effect of AI and machine learning on product visualization, storefront configuration, customer service chat functions, and more.
AI can, for instance, drive personalization on a more granular level by allowing a single customer’s behaviors and intents to inform the actual content and layout of the digital store they interact with, in real time.
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While nobody can predict the future of business and the wonders it will bring with complete accuracy, we can confidently lean into the trend towards fully connected cloud technology platforms as the primary means of getting there.
But, of course, technology isn’t all there is to success – it’s about remembering what matters most.
In the race to the top in digital commerce, the winners will undoubtably be the ones that constantly look ahead, reimagine the possibilities, and keep their focus firmly on the true benefactors of their offerings: the end customer.