What is customer experience in 2024: Definition, strategy, examples
Everything you need to know about customer experience, including: CX meaning, tools, strategies, measurements, and real life examples.
If you’d have listened to the advice of a YouTuber named Chicken Genius Singapore last year, you would’ve outperformed most hedge funds – and that’s just one of the reasons the future of business is weird.
The most powerful decentralized cryptocurrency exchange is an open-source software that uses a unicorn emoji for its logo. You’ve probably never heard of it, yet more than a billion dollars is traded there daily.
Tesla, the most advanced car company in the world, named its highest performance setting “plaid mode”, after a science fiction Star Trek or Star Wars parody movie.
The YouTube clip about going plaid now has over three million views, of course, several of them mine.
Earth is weird. Work is weird. And if you don’t like it, you’re at an extreme disadvantage.
Don’t think for a second that the future is going to be less weird – there’s a danger that lies within this concept for the people who ignore it.
The future of business relies heavily upon the genius of the past
The guy who invented the first biodegradable pesticide – a significant contribution both to the environment and the economy – is often referred to as “the godfather of psychedelics.” His name was Alexander Shulgin, and his books are proudly displayed on the bookshelves of many respected chemistry professor’s offices. His research was a positive influence that pushed people to dive into subjects that they wouldn’t have given themselves permission to explore otherwise.
Years later, it’s now sparking a revolution in the medical industry around the research of psychedelic medicine, the respected John Hopkin’s Institute being a major player, working hand in hand with the FDA with contributions from Navy SEAL Foundation and many others to study how MDMA and Psilocybin therapy can treat PTSD patients, and might even give us a weapon of empowerment against the opioid crisis.
Also, there’s a guy that’s learning how to make reusable rockets, heading to mars, and wants to make the world a multi planetary species, who took a break from the rigors of scaling a multinational energy company that makes electric cars to smoke weed on the most popular podcast of all time, a program where people sit in one place and talk about whatever they want for two or three hours and… millions of people listen.
The danger is in dismissing the weird, because the weird is where the alpha lies.
What is emotional intelligence: The case for EQ in business
Emotional intelligence in business boosts employee engagement, productivity, and customer experience, so it's no wonder EQ has the attention of the business world.
Success comes from the exceptional, even (and especially) unicorns
In the investment world, seeking alpha, outsized investment returns is a risky business.
In the business world though, alpha is the only thing people seek.
Increase profit margins.
Attain higher customer loyalty + satisfaction.
Scale.
Repeat.
If you’re not beating the average, generally, that means you’re losing. Standing out requires innovation, or more simply, doing things most other people don’t do.
It was almost like a dream: Creating content to inspire + transform
When it matters most, people will either turn to you or from you; no amount of money can overpower the human instinct, and it's humans who run businesses. The content you create must resonate with them, full stop.
The future of business requires transforming today and empowering the “weird” ones among us
The people who achieve outsized returns in the business world have a perspective that enables them to do this.
“The thing I would say is, when you grow up you tend to get told that the world is the way it is, and your life is just to live your life inside the world, try not to bash into the walls too much, try to have a nice family life, have fun, save a little money. But that’s a very limited life. Life can be much broader, once you discover one simple fact. And that is: everything around you that you call life was made up by people that were no smarter than you, and you can change it, you can influence it, you can build your own things that other people can use.” Steve Jobs
The people who innovate understand that life is full of odd things. And you are free to embrace or disregard them.
The people willing to sort through a large number of odd things to find something useful to the world get rewarded. The people who live like this don’t act “normally”… because they can’t, and because it’d be crazy for them to try to fit in.
It’s an absurd thing to expect someone to deliver abnormal results while living a normal life, because your achievements are a direct result of the life you live. The same goes for business.
This isn’t to say you need to drop acid and go on a ten day silent meditation retreat in a far flung corner of the world. Though I certainly wouldn’t stop you.
Just be open to the idea that better than normal results don’t come from normal behaviors. And weird stuff happens when people don’t act normally – and that’s fine, and usually kind of magic.
The people who are open to the oddities of the universe are more likely to catch a new opportunity than those who dismiss it as weird or bash it as non-conformist.
Developing a sense of humor for what lies ahead not only will make you more capable of adapting to it, but it will also make you more able to see unique opportunities that more serious people disregard.
And it will be a hell of a lot more fun.
The good, the bad, and the mortifying: What it’s really like to work from home
If ducking video cameras were an Olympic sport, you could take the gold. Sound familiar? We thought so. From loud flushing incidents to sleepy call participants, here's some of the best work from home stories.
The universe is an interesting place; there was no label on the package that said it had to be serious and conformist, too.
