Last updated: Let’s get together: Join us at SAPPHIRE NOW in 2021

Let’s get together: Join us at SAPPHIRE NOW in 2021


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Let’s think about tomorrow – beyond the constraints of our current realities and the year we’ve seen. Let’s innovate, educate, learn, and grow, together, at SAPPHIRE NOW 2021.

Customers, partners, industry leaders, analysts, customers partners, and your peers will share stories of determination, transformation, and inspiration to help you and your business get on track – no matter what comes next.

Discover our
thought leadership + content
dedicated to SAPPHIRE NOW in 2021
featuring CX industries, news, trends, and more

Join us online for #SAPPHIRENOW June 2-July 15, 2021.

Get inspired!

Your digital experience via SAPPHIRE NOW will be filled with inspiration, innovation, and industry know-how.

Select your digital path with curated keynotes, tracks, and conversations designed to help you plan, navigate, and flourish as you reinvent how you run your business.

SAP SAPPHIRE NOW 2021: An overview

At SAPPHIRE NOW 2021, you’ll hear from companies that transitioned to thrive amid the most challenging year business has seen.

SAPPHIRE NOW global keynote: Start your journey with SAP CEO Christian Klein and guests.

A 60-minute broadcast featuring SAP CEO Christian Klein and several guests is structured in multiple short segments covering:
  1. The big picture
  2. Announcements
  3. Customer innovation
  4. Partner excellence

June 2, 2021
10:00 EDT | 16:00 CEST
19:30 IST | 22:00 SGT

June 3, 2021
Asia Pacific, Greater China, Korea

June 10, 2021

Regional events organized by audience begin June 7.

SAPPHIRE NOW Regional Events: Time zones and languages that work for you

The regional sessions feature a schedule of focused audience and industry experiences, available in regional and local configurations, and begin June 7, 2021. They include a mix of global, regional, and local content, in short, dynamic TV-segment style delivery.

SAPPHIRE NOW 2021 offers three regional event experiences, in languages and in time zones that work for you.

Registration gets you access to any of the following regional events:

June 7 – June 10, 2021

Asia Pacific
June 21 – June 24, 2021

June 7 – June 10, 2021

Local events: There are additional event experiences to explore at SAPPHIRE NOW. (Please note: separate registration required for the following programs:)

Greater China
June 16 – June 17, 2021

June 15 – June 18, 2021

July 12 – July 15, 2021

The program then continues throughout June and July.

SAPPHIRE NOW 2021 tracks: The digital path to enlightenment, innovation, and success

Connect with experts, partners, and customers.

Find the tracks that address your unique challenges – and reveal solutions and opportunities.

All SAPPHIRE NOW regional events follow this sequence of “track” days.


  • Industries
  • IT


  • Procurement
  • Supply chain


  • HR
  • Customer experience (CX)


  • Mid-market (SMB)
  • Finance

Discover our customer experience product innovations and roadmaps at SAPPHIRE NOW 2021 across:

  1. Commerce
  2. Customer data
  3. Sales
  4. Marketing
  5. Service

With regional spotlights and curated topics and sessions, there’s something for everyone.

Innovate with the best.
We’ve got the solutions HERE.



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