Get to the heart of it: The future of marketing at #SAPCXLIVE
At #SAPCXLIVE discover how brands can deliver personalized CX that drives customer loyalty and business success via modern marketing tech.
How well do you really know your customers? Customers today expect highly personalized, relevant experiences from the brands they do business with. And you can’t provide those experiences with basic demographics, that’s why SAP CX LIVE customer-focused LIVE discussions, demos, customer stories, and how-to videos can’t be missed.
Being customer-centric requires a strategic approach that uses all the data collected about a customer across the organization to truly understand them. Brands that deliver exceptional experiences based on a comprehensive customer data management strategy will come out ahead of the pack.
At SAP Customer Experience LIVE: Unplugged, we’ll examine this new era of customer experience and how organizations can build trusted, valuable customer relationships that drive business growth.
It’s in the data: SAP CX LIVE customer-centricity showcases
Customer centricity is a growing trend that only got hotter during the pandemic. A survey by Forrester Consulting found that 72% of corporate respondents said customer centricity had become a higher priority since COVID.
The digital economy has helped accelerate this trend. Businesses are now challenged with providing differentiated experiences for customers who are in complete control of the relationship.
Join us at #SAPCXLIVE to learn how companies can navigate these challenges and the role that technology like a customer data platform plays in addressing the new reality.
Business is personal: Driving growth
In this live discussion, learn how to put customers at the heart of your intelligent enterprise and shape experiences that drive lifetime value. See how an enterprise-wide customer data foundation bridges organizational silos, enables real-time customer insights where decisions are made, and fuels personalized experiences that show that you truly know your customer.
EMEA Track
1:35-1:55 BST
REGISTER HERE
Americas Track
1:35-1:55 PDT
REGISTER HERE
As third-party cookies crumble, the value of first-party data skyrockets
With the sunsetting of third-party cookies and the decreasing value of data management platforms, you need to be prepared to pivot to a new customer engagement strategy, such as direct to consumer. Join this live discussion to find out why a first-party, permission-based customer data strategy is the key to creating trusted, valuable customer relationships.
EMEA Track
12:35-12:55 BST
REGISTER HERE
Americas Track
12:35-12:55 PDT
REGISTER HERE
Prioritize privacy, earn customer trust
As major GDPR fines make the news, C-suites for B2C and B2B brands are prioritizing data privacy. Your goal is to put customers in control of their data, earn their trust, and redefine engagement in the age of GDPR and beyond. In this live discussion, hear data privacy expert Tim Walters of The Content Advisory explain how to solve these challenges for your business.
EMEA Track
12:55-1:15 BST
REGISTER HERE
Americas Track
12:55-1:15 PDT
REGISTER HERE
Real-life benefits of customer centricity
Join this live discussion to discover the secret of great cross-channel customer experiences. Hear how Netconomy helps customers deliver connected engagements – across marketing, sales, commerce, and service touch points – using trusted customer data. Also, examine how company’s loyalty programs have become a central business process to boost revenue.
EMEA Track
1:15-1:35 BST
REGISTER HERE
Americas Track
1:15-1:35 PDT
REGISTER HERE
Unlock new revenue streams, reduce risk
In this demo, explore how SAP Customer Data Cloud solutions create a dynamic foundation of insights that can elevate your organization’s ability to grow revenue. See how customer data holds the key for speeding time to value, uncovering new revenue opportunities, lowering costs, and mitigating risks.
EMEA Track
1:55-2:15 BST
REGISTER HERE
Americas Track
1:55-2:15 PDT
REGISTER HERE
Better.
Faster.
Amazing every time.
A CX that drives loyalty + bottom lines starts HERE.
