Benefits of first-party data: Spot-on marketing, fantastic results
With the rise of the privacy-first web, marketers need to focus on harnessing the power of first-party data for gaining competitive edge.
In their G2 report for summer 2022, G2, the renowned peer-review site for buyers and sellers of tech software and services, has again positioned SAP Emarsys as an industry leader, with an incredible haul of 36 leader badges.
This is the 13th consecutive quarter that SAP Emarsys has been recognized in the G2 report.
We’re honored to receive this recognition from the marketing professionals who use our solution to deliver personalized, omnichannel engagement and produce measurable business results.
G2 report: Emarsys wins 36 leader badges
Every three months, G2 creates reports based on real feedback and reviews from actual software and services users and clients.In the G2 Summer 2022 report, SAP Emarsys had the honor of being acknowledged in more than a dozen categories, receiving 36 leader badges.
A few of those key recognitions include:
- Loyalty: No. 1 in the G2 report’s Loyalty Grid. SAP Emarsys Customer Engagement users are able to deliver the kind of personalized real-time engagements that provide value well beyond their initial purchase — boosting customer lifetime value and driving long-term loyalty.
- Implementation: We saw a rise in our rankings across numerous implementation categories. This signals that our implementation teams are enabling our clients to succeed, helping them add channels to their marketing mix and further embrace omnichannel customer engagement.
- Relationship: We saw notable increase in rankings for many of the relationship-oriented categories, particularly with enterprise brands. This indicates our continued success in working with enterprise customers and helping them achieve their business objectives, while also delivering a more streamlined approach to helping mid-market and small businesses.
- Usability: We continue to see positive increases and overall balance in several usability-focused categories. We are customer-centric, focused on empowering marketers with a solution that’s intuitive and user friendly so that they can work faster, more effectively and more efficiently.
What SAP Emarsys customers are saying
Peer-review communities like G2 are critical in giving tech users a forum to share their real experiences with the software and services they use on a daily basis. These insights help businesses leverage user feedback to ensure they continue growing, innovating, and supporting users.
“With SAP Emarsys, we’ve been able to unify our data sources to get a complete view of our customers, get valuable insights, and market through multiple channels.” [Read the full review HERE.]
“It is straightforward to use and integrates seamlessly with the SAP E-Commerce platform. The reporting and out-of-the-box attribution models are first rate. The pre-configured campaigns save time. The ongoing support is amazing.” [Read the full review HERE.]
“SAP Emarsys allows us to create an omnichannel marketing strategy that is personalized to our customers. Our analytics, automation, and transactional emails all being housed in one platform allow for us to align across sales channels.”
“The implementation process was a total discovery, especially considering the best-in-class approach that SAP Emarsys [offers] regarding data protection. For a global company, this is crucial in any rollout. And the onboarding process was very useful, especially for the amount of information and tips that SAP Emarsys provides.”
“From the project kickoff to implementation, the project team is extremely detailed on every step. The onboarding team and training process is detailed and the team does a great job of walking users gradually to learn how to build campaigns, evaluate reporting, etc.”
Read all the reviews HERE.
