Influence this: New FTC endorsement guidelines impact brands, creators, marketers
The FTC updated its guidelines for endorsements and reviews, effectively putting brands and influencers on notice.
Before the summer slips away and life kicks back into high gear, we want to share our readers’ favorite content this year.
For your summer reading pleasure, we present our top posts for this year, so far.
The FTC updated its guidelines for endorsements and reviews, effectively putting brands and influencers on notice.
Our informative, always-on content has helped us build tremendous authority on the web, with readers turning to us again and again on topics ranging from e-commerce fundamentals, sales practices, and business basics.
The best example of our content strategy has been our top post for nearly four years. Penned by the one and only Jenn Vande Zande, this article covers everything you need to know about selling products and services online. Naturally, we’ve updated it over the years to ensure readers have the latest information.
You can’t have a successful business without effective operations management. Published more than a year ago, this post breaks down the fundamentals of this core business function and provides examples from multiple industries.
This 2021 article examines another critical business function and hasn’t budged from our list of most-read content. With lots of practical guidance, it’s no wonder it remains popular.
The longevity of this post from 2018 has been a little surprising. But it clearly strikes a nerve. Written by one of our top contributors, Branwell Moffat, it’s a thought-provoking piece on what we can learn from our missteps.
Every year, our trends pieces prove a hit with readers. In the digital world, things change fast, so we know how important it is to keep up with top and emerging trends. (Stay tuned for our 2024 market trends articles coming this fall!)
Despite the return to brick-and-mortar stores, online shopping habits are firmly entrenched. This comprehensive post covers all the hot trends impacting e-commerce today, including mobile shopping, recommerce, and emerging payment options.
We followed up with an in-depth look at the top trends in retail, including the new ways consumers are engaging with brands today.
After the sudden jolt to remote work in 2020, the workplace continues to adjust and transform. In this article, we explore the top trends reshaping how we work and the priorities for HR leaders.
Moving to the cloud is no longer optional, as its benefits and new capabilities are vital for remaining competitive. This post looks at top trends, including the impact of AI on cloud adoption and the rise of sovereign clouds.
The brands with the best customer service in 2023 are great examples – but a down economy may lead to service cuts.
A couple other topics have been top-of-mind for readers this year: Consumer behavior and sustainability. They’re keen to understand what new generations are looking for from brands. And for many younger consumers, that’s sustainability.
Gen Alpha are individuals under 12 years old, but they’re expected to be the largest generation yet. Top contributor Tracey Wallace delves into this up and coming generation what brands need to know in this super interesting post.
As the oldest ones hit their mid 20s, Gen Zers are already flexing their economic muscles. This article is chock-full of Gen Z stats and trends, including their smartphone shopping habits and interest in sustainable brands.
With younger generations pushing the drive for sustainability, companies are making it a priority. This post, which explains how businesses can operate sustainably, has gained traction since it was first published in 2020.
The drive for better sustainable business impacts all industries, but this article explores how it’s reshaping retail, including the push towards a circular economy.
Generative AI for sales promises to revolutionize B2B sales by accelerating and fine-tuning customer engagement for better outcomes.
Every industry is under pressure to transform, but each has its own needs, market dynamics, and customer demands. We track what’s happening across a broad range of industries, including retail, CPG, and utilities.
The pandemic tested the food industry like never before, putting transformation efforts into hyperdrive. Published more than two years ago, this article explores how food companies are focused on AI, cloud, and sustainability.
Wholesale distribution is undergoing massive change. In this post, Magnus Meier, Global Head of SAP’s wholesale distribution industry business unit, provides expert perspective on the top issues facing wholesale distributors, including new competition, a talent crunch, and supply chain disruption.
Your business – connected, insightful, and adaptive: Discover the power of intelligent CX.
Along with our trends pieces and explainers, our most-read list includes unique and compelling topics you won’t find anywhere else.
This amazing compilation of lyrics from megastar Taylor Swift has proven a mega hit for us this year. Vande Zande shows the power of Swift’s music in illuminating the bias woman frequently encounter in their work and how adversity builds strength.
The enduring popularity of this post, published more than a year ago, is a little surprising and a tad unsettling. The theme of workplace chaos appears to resonate with many readers, and the post offers an intriguing look at what might be behind it.
Editor’s Note: We’d be remiss to run a piece featuring our most popular content without acknowledging the editorial wonder who is Marcia Savage. Much of the success of the site relies upon her sharp journalistic skills, as well as her patience with people who push the boundaries of timelines and send pitches in the form of Twitter (RIP) DMs. – JVZ, EiC