Customer relationship management is core to business success. Learn what a CRM is, the different types of CRM, and the benefits they offer to businesses for improving customer experience.
Everything begins and ends with the customer.
This is a driving principle at SAP – one that is always top of mind for us. To accomplish this and truly place the customer at the center of everything, you must fully enable your salesforce.
In the more than three decades since customer relationship management (CRM) was invented, the front office has fundamentally shifted and with it, the requirements on your salesforce.
Companies increasingly are selling services rather than products. This is happening across all major industries.
On top of this, customers are researching services online before they engage sales professionals. This means companies need to fundamentally transform their sales teams, and they need solutions that help them manage and strengthen sales execution in today’s digital world.
SAP acquires CallidusCloud
On January 30, 2018, SAP announced the intent to acquire CallidusCloud, the leader in cloud-based Lead to Money (Quote-to-Cash) solutions. With the pending addition of CallidusCloud, SAP is well positioned to continue meeting the needs of modern sales teams as they evolve. We are committed to helping our customers orchestrate an exceptional experience to their customers from first point to renewal.
With the prior acquisitions of Abakus and Gigya, we are acting with great purpose to transform ourselves and offer a differentiated approach to customer engagement and sales enablement. The intention to acquire CallidusCloud marks a decisive next step in the SAP Hybris vision to deliver an integrated and unique enterprise sales platform that seamlessly connects the front and back offices.
A partner of ours for years already, CallidusCloud delivers a full suite of sales performance management (SPM) and configure-price-quote (CPQ) solutions, including sales enablement, sales analytics, and customer engagement for a modern salesforce.
The result is a more transparent view into the full sales cycle and the ability to transform your salesforce for today’s needs. All of this is augmented by a sales enablement solution to make sure that your sales teams can excel and address ever-changing customer requirements.
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Together, we believe the combination of CallidusCloud, SAP S/4HANA, SAP Hybris, and the SAP Cloud Platform will be a powerful, complete, and open offering in the CRM segment that can address the entire digital customer journey.
We look forward to continuing to deliver the solutions our customers need to succeed and to shaping a new and differentiated CRM experience for the future.